Live Your Authentic Everything.
Meet marc.
Executive Coach & Founder, PCC
I coach people navigating growth and uncertainty — helping them cultivate self-awareness, strengthen judgment, and take deliberate action aligned with who they’re becoming.
I built a career in tech, leading global teams, scaling go-to-market organizations, doing the work that gets you promoted and keeps you busy enough not to ask too many questions. Coaching wasn't the plan.
Then my marriage ended and I ran out of ways to avoid the questions. I started working with a coach. I thought it would be a professional development thing, pick up some tools, get sharper. But CliftonStrengths showed me how I actually operate, not the version I'd been performing. And ontological coaching made me look at patterns I didn't know I was running, in how I talked to myself, how I reacted, what I assumed was just "how things are."
I started using what I was learning with my teams. Strengths conversations, mostly. A few leaders at first, then it spread across the go-to-market org. I got my Gallup certification. Coaching became part of how we ran the business.
Over time the thing I cared about most stopped fitting inside my job. I had to figure out whether to find another senior role or go do the work on my own. Deliberative is my top CliftonStrength, so this wasn't a quick decision. Months, years maybe, and lots of conversations. The whole time I kept bumping into the same question, was I staying because the work was right, or because the paycheck was safe? Once I was honest about the answer, the decision made itself.
That's Brightway Coaching!
I coach executives, founders, and senior professionals, usually people in the middle of something. New role. Reorganization. A pivot they're not sure about. Sometimes just a feeling that what got them here isn't going to get them there. We slow down, look at what's actually happening, and they start making intentional decisions with calrity and tust.
My coaching approach.
My coaching is structured, strengths-based, and grounded in real-world leadership experience.
I blend the science of CliftonStrengths with Ontological coaching — which means we look at both what you do and how you think, decide, and show up. Most performance challenges aren’t just skill gaps. They’re patterns — in language, assumptions, habits, and emotional responses.
We make those patterns visible.
From there, we work deliberately.
Because my top CliftonStrength is Deliberative, I don’t rush to advice or quick answers. We slow down where it matters. We assess tradeoffs. We examine risk. We separate signal from noise. Especially for leaders operating in high-stakes environments, thoughtful decision-making is a competitive advantage.
Practically, our work often includes:
Clarifying a clear purpose and measurable outcomes for the engagement
Identifying strengths patterns and how they show up under pressure
Challenging limiting assumptions that shape decisions
Strengthening executive presence and communication
Navigating career transitions or role expansions
Building sustainable habits aligned with long-term goals
This isn’t motivational coaching. It’s disciplined reflection paired with practical action.